Page 1: The Roadblocks for Women in Transportation

Globally, the transportation sector remains one of the most male-dominated industries. According to the World Bank’s She Drives Change report (2025), women make up only 12% of the global transport and storage workforce — with an even smaller share in operational, technical, and leadership roles. In Africa, and particularly in Kenya, the numbers are even lower.

The National Transport and Safety Authority (NTSA) estimates that less than 1% of licensed boda boda riders in Kenya are women. With over 1.2 million registered motorcycles in the country, this means fewer than 12,000 women have a foothold in a sector that contributes over KSh 219 billion (USD 1.7 billion) annually to the economy (Boda Boda Safety Association of Kenya, 2023).

The gender gap is driven by multiple overlapping barriers:

• Cultural Stereotypes: Riding motorcycles is often framed as “men’s work,” reinforcing exclusion from the start.
• Safety Risks: The Heinrich Böll Stiftung (2020) reported that 79% of women in public road transport had experienced sexual harassment at work.
• Access to Capital & Licensing: Few women can afford to purchase motorcycles or navigate the costly licensing process.
• Informal Sector Dynamics: With boda boda operations largely unregulated, women face unpredictable income and higher vulnerability to exploitation.

According to the African Development Bank (AfDB), closing gender gaps in labor markets could boost Africa’s GDP by up to USD 316 billion by 2025. Kenya’s transport sector alone is missing out on billions annually by failing to harness the full potential of half its population.

Page 2: Yna Kenya's Model — A Blueprint for Change

Yna Kenya is rewriting the script for women in transport. Instead of treating women as a small side group in an overwhelmingly male sector, Yna Kenya places them at the core of its electric mobility strategy.

Our three-pronged approach:

• Safe & Equitable Work Environment: We provide female riders with professional training, safety gear, and a supportive community.
• Removing Financial & Logistical Barriers: Riders receive electric motorcycles and formal employment without taking on debt. Our network of solar-powered battery swap stations ensures reliable operations and eliminates fuel costs.
• Technology for Empowerment & Transparency: Through our Net Tribe Carbon System, we use IoT, AI, and blockchain to track rides, calculate CO₂ savings, and tokenize carbon credits.

Page 3: The Ripple Effect & A Sustainable Future

The Yna Kenya model shows that gender inclusion is good economics:

• Economic Empowerment: Stable jobs, higher incomes, and access to microloans backed by carbon credits.
• Social Transformation: Women riders challenge stereotypes and inspire the next generation.
• Environmental Benefits: Our electric fleet has already saved 576 tonnes of CO₂ in pilot operations.

By empowering women in transport, we are driving three revolutions at once — gender equality, clean mobility, and digital inclusion. With scale, Kenya could move from <1% women riders today to ≥30% by 2035.